Defeat Melanoma on the Today Show almost made the Guinness World Record!

Thanks to NBC, the Today Show and all those who came out in New York City on Melanoma Monday on May 7 when we tried to set the record for most people putting on sunscreen simultaneously!

The record to beat was 1,822 people — and that record still stands. The TODAY plaza didn’t quite beat it, according to Guinness adjudicator Alex Angert.

“But we had a packed plaza of people that have learned in a fun the importance of putting on sunscreen,” he pointed out, while also presenting a plaque acknowledging the record for “Largest Today Show crowd to support a good cause.”

P.S. We have told Guinness World Records that we’ll be back!

View pictures and video from the event on the NBC Today show site

The Today Show and Defeat Melanoma team up for a Guinness World Record attempt

The Today Show and Defeat Melanoma are teamed up for an attempt on the Guinness World Record to beat “The most people putting on sunscreen simultaneously.” The attempt will take place on Melanoma Monday, May 7th, 2018 on Rockefeller Plaza in New York City.   Guinness has approved our application and The Today Show is hosting a Beach Party, with Today Show t-shirts and sunglasses to celebrate the day.

It will be great fun.  Please join us that day to promote our joint mission of eradicating melanoma!  We are inviting everyone who has been touched by melanoma to join together on Rockefeller Plaza on May 7th. 

We believe this will be the largest audience ever reached with our skin cancer prevention messaging.  The Today Show is No.1 among younger news viewers, including adults 25-54. NBC’s morning show has now ranked No. 1 for this important age group for a whopping 100+ consecutive weeks, with an audience up to 5 million daily.

Melanoma kills one person every hour.  1 in 5 people will get skin cancer.  Melanoma is 90% preventable.  Ultra Violet (UV) exposure, the main cause of melanoma, is cumulative.  Wearing sunscreen, long sleeved shirts, long pants and a hat help prevent UV exposure.  Staying out of direct sunlight 10 a.m. till 4 p.m. is also effective in preventing excessive sun exposure.

We are dedicated to stopping skin cancer.

Register on the NBC website as a participant

​For more information:


Boulder County Joins Defeat Melanoma for the Great American Screen Out!

November 8, 2017…Boulder County, Colorado joined Defeat Melanoma this past summer as a test site for providing free sunscreen at local trailheads.  The campaign, the Great American Screen Out!, is a project aimed at increasing sunscreen usage and ultimately preventing skin cancer diagnoses by making sun protection easily accessible.

sunscreendispenserMelanoma, the deadliest form of skin cancer, is increasing in the United States by 3% per year. People who spend time outdoors in Colorado face increased UV exposure due to the altitude. Subsequently, the risk of being diagnosed with a type of skin cancer in Colorado is about 1 in 3. Sunscreen usage, combined with annual skin checks, can prevent 90% of melanomas from becoming deadly. People should seek shade when possible and use physical barriers such as long sleeved shirts, long pants, and wide-brimmed hats in addition to sunscreen when they are going to be outdoors.

Boulder County is committed to the wellness of its residents.  Over 60,000 acres of land are owned and managed by the Boulder County Parks and Open Space Department for public recreation and enjoyment.  The 2017 sunscreen program was tested at the Coalton trailhead, the Lagerman Agricultural Preserve, and the Ron Stewart Preserve at Rabbit Mountain.  A multi-year agreement has been signed between the county and Defeat Melanoma to provide sunscreen and education for residents and visitors at park trailheads.

Naz Kuesh Lani Yazd, an executive at the Cancer Skin Cancer Task Force of Colorado said, “I think sunscreen dispensers are such a useful tool to impact a large number of people.”  The sunscreen used was from Bright Guard and Rocky Mountain Sunscreen. The product was stored in standalone dispensers at trailheads, similar to hand sanitizer dispensers.

Defeat Melanoma is a 501(c)3 non-profit dedicated to stopping skin cancer in its tracks.  Melanoma is 90% preventable with sun protection and skin checks.  Call Claudia Dulude at (602) 228-9939. Help us provide free sunscreen and education to Boulder County in 2018 by donating at