The Today Show and Defeat Melanoma are teamed up for an attempt on the Guinness World Record to beat “The most people putting on sunscreen simultaneously.” The attempt will take place on Melanoma Monday, May 7th, 2018 on Rockefeller Plaza in New York City. Guinness has approved our application and The Today Show is hosting a Beach Party, with Today Show t-shirts and sunglasses to celebrate the day.
It will be great fun. Please join us that day to promote our joint mission of eradicating melanoma! We are inviting everyone who has been touched by melanoma to join together on Rockefeller Plaza on May 7th.
We believe this will be the largest audience ever reached with our skin cancer prevention messaging. The Today Show is No.1 among younger news viewers, including adults 25-54. NBC’s morning show has now ranked No. 1 for this important age group for a whopping 100+ consecutive weeks, with an audience up to 5 million daily.
Melanoma kills one person every hour. 1 in 5 people will get skin cancer. Melanoma is 90% preventable. Ultra Violet (UV) exposure, the main cause of melanoma, is cumulative. Wearing sunscreen, long sleeved shirts, long pants and a hat help prevent UV exposure. Staying out of direct sunlight 10 a.m. till 4 p.m. is also effective in preventing excessive sun exposure.
We are dedicated to stopping skin cancer.
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